Customer Data Workshop – facilitated by Matt Sargent, VP of Loyalty Analytics at NexChapter

In this workshop, learn why leveraging first-party customer data is the linchpin to building your Retail Media Network strategy. Discover how to collect, manage, and utilize this valuable data to create personalized marketing campaigns, drive customer engagement, and boost ROI. 

Advertising Inventory Workshop – facilitated by Michelle Dooley, Partner at NexChapter

In this workshop, learn how to build and optimize your advertising inventory for maximum impact. Learn strategies for identifying, organizing, and managing ad space to attract CPG brands and drive revenue growth. Gain insights into balancing supply and demand, enhancing ad performance, and utilizing data-driven approaches.

Strategy & Planning Workshop – facilitated by Mike Templeton, VP of Digital Strategy at NexChapter

In this workshop, learn how to craft your retail media strategy and develop a detailed planning framework. Explore essential elementals such as internal and vendor partnerships, managing your marketing calendar, and measuring the effectiveness of ad campaigns.