Michelle Dooleyis a seasoned executive with a proven track-record of building and scaling business revenues from incubation to over $500 million. Michelle built and developed teams across marketing, strategy and revenue in start-ups, mid-size and fortune 50 companies. She was a member of the founding leadership team that took Roundel, Target’s Retail Media Network, to a half a billion dollar business in 3 years. Her depth of understanding across the business and technology sectors, coupled with her background in data-driven marketing, personalization and data strategy, bring new perspectives to the organizations she’s led. Prior to founding Catalyst Media Consulting, Michelle built the enterprise growth strategy at LiveRamp for Safe Haven, centralized around market incubation and development, opening over $16B in TAM across industries and geographies.
Sessions for Michelle Dooley
Retail Media Education
In this session, Michelle Dooley, from NexChapter will define retail media networks, share how they work and explain why convenience retailers should consider a retail media initiative. Michelle will also unpack and explore what it takes to launch an RMN program - strategic vision, customer data, advertising inventory and measurement tools.
Retail Media Pioneer
NexChapter
Interactive Workshops
Location: Nirvana A, Nirvana B, Nirvana CCustomer Data Workshop – facilitated by Michelle Dooley, Partner at NexChapter
In this workshop, learn why leveraging first-party customer data is the linchpin to building your Retail Media Network strategy. Discover how to collect, manage, and utilize this valuable data to create personalized marketing campaigns, drive customer engagement, and boost ROI.
Advertising Inventory Workshop – facilitated by Mike Templeton, Partner at NexChapter
In this workshop, learn how to build and optimize your advertising inventory for maximum impact. Learn strategies for identifying, organizing, and managing ad space to attract CPG brands and drive revenue growth. Gain insights into balancing supply and demand, enhancing ad performance, and utilizing data-driven approaches.
Strategy & Planning Workshop – facilitated by Art Sebastian, CEO at NexChapter
In this workshop, learn how to craft your retail media strategy and develop a detailed planning framework. Explore essential elementals such as internal and vendor partnerships, managing your marketing calendar, and measuring the effectiveness of ad campaigns.
Partner
NexChapter
Retail Media Pioneer
NexChapter
CEO
Nexchapter LLC
